Since 2013, Bob Stewart has led General Motors’ Aftermarket Service Support and Global Brand Protection team, driving strategies to safeguard GM’s brand and ensure the integrity of its parts supply chain.  Bob also serves as President of the Automotive Anti-Counterfeiting Council (A2C2), an alliance of North American automakers committed to eliminating counterfeit automotive components that pose safety risks to consumers.  With decades of experience in aftermarket operations and intellectual property protection, Stewart has spearheaded initiatives to combat counterfeit parts through industry collaboration, law enforcement training, and partnerships with major e-commerce platforms. He is recognized for advancing consumer awareness campaigns and implementing enforcement programs that have removed thousands of counterfeit listings from online marketplaces. He has a deep commitment to protecting drivers and strengthening trust in genuine automotive components.